Miami Herald has an article on tea that has some one speculating that high end teas might have reached a tipping point because Tazo has started a national advertising campaign to promote their teas.

Now, I like Tazo Zen - when nothing else is available. But there is no comparison between Zen and a Darjeeling First Flush that can just wow you on the basis of its aroma and flavor. No blending required! As for the tipping point, we can only hope its true. We hope Zen can indeed create some renewed interest in teas.

Here is the article if you want to read more.