(Hindi: A Tea Man/Woman); Editor: Madhulika Pareek-Joshi
Newsletter Number: 1
August 2, 2004
Forwarding encouraged!
Jaya Teas Announces Store Opening
Madhulika Pareek-Joshi is thrilled to invite you to the grand
opening of her new
business, Jaya Teas, LLC. The business just opened its website to the
public. Please visit us on the web and let us know what you think of
the website, the
content, the shopping cart,
our business model or anything else you might want to share with us. OK, so Jaya Teas is now open for business. The question you are probably asking is, do we really need another tea business in this country? The answer is yes, and let me explain how Jaya Teas will make a difference: As you probably know, most of the tea that is sold in this country, arrives here through either Germany or UK. It passes through the hands of many many brokers, and takes a lot of time to get here. So by the time the tea reaches your pantry, it is no longer fresh, and does not taste the way it really should.
On the other hand, since I belong to a family of tea planters, and since many of my uncles and cousins still work in the tea industry in India, I am able to buy teas directly from the gardens or as soon as they arrive in Calcutta, get them vaccum packed right there, and have them air lifted to United States. As a result, what I am able to promise you is a fresh tea that tastes "garden fresh" the day it arrives in your house. In other words, Jaya Teas will impove the choice of outstanding quality of teas available to you, the American consumer.
100% Money Back Guarantee:
I am so serious about it, I am offering a 100% satisfaction guarantee or your money back. Just give us a try.Free t-shirt to the first 200 buyers
As a promotional event, first 200 buyers who order from our website, will receive a free Jaya Teas t-shirt. This t-shirt is 100% cotton and will carry the Jaya Teas logo on the breast pocket area, and will be emblazoned with "PREMIUM TEAS FROM THE HIGHLANDS" on the back. A classy thing in itself, this t-shirt will enable you to proclaim to the world, "I Love Premium Teas"! Order today for this offer is open only until supplies last.See our ad in "Tea, A Magazine"
As a matter of letting people know that we have opened a new business, we put an ad in the long publishing Tea speciality magazine called what else, but "Tea, A Magazine"! Write us if you saw the ad, or even if you didn't see the ad. And tell us what you think of it, if you have any suggestions on how to make it better etc. Click here to write to us.
Helpful Hints in Selecting Teas:
If you haven't tasted our teas, you must be wondering how good they really are, and whether the teas will live up to their expectations. Besides, if you haven't been buying Estate Teas already, you might be wondering which teas you should buy. Of course we are here to promote the entire inventory, but to help you decide on the teas that might be right for you, listen to what our buyers have to say about the teas. Here are a few testimonials about a very special tea we are carrying, the 2003 Autumnal from Marangi Estate in Assam:- "I really like this tea! To me, it is dark, smooth and has a chocolatey, honey taste with smokey undertones. A wonderful tasting tea that I could find myself going for again and again" Ms. JL.
- "I enjoyed this tea a great deal. I don't, as a rule, favor Assams, except for some CTC blends I've had (cheap ones, too). I mostly buy them for the pots I brew and share at work as others there like them. This tea had a wonderful aroma in the tin and fulfilled the promise of that. I will be ordering this one for myself." Ms. MG.
Jaya Teas Tasters Club
Every now and then, when we receive a new batch of teas, we invite our esteemed customers to provide us a taste test report. This taste test is no rocket science. We tell you how to brew the teas, and you tell us how they tasted. So, if you haven't already, please join the Tasters Club today. There is no obligation to buy, and you will receive free teas to taste.So, what do we gain? For one thing, we gain valuble insight into what your likes and dislikes are, which helps us in selecting the right teas for you. And, we reserve the right to use your opinion in our future promotions. Of course, to protect your privacy, we do not identify you by you name; only initials are used.
Comments or Suggestions
If you have any comments and/or suggestions, please email us back.Brewing Indian Teas
Brewing Indian teas is a simple process. Here is the correct brewing technique:Start with a good source of water. No tap water, please. Chlorine and other chemicals in it will destroy the delicate flavor of our teas. Filter water is ok, and so is bottled water, if it doesn't contain mineral additives.
Bring the water to a steam, and steep a tea spoon of Darjeeling or Assam tea for 3-5 minutes. Remove the leaves, and drink the tea with either a pinch of sugar, or lemon. Some people prefer to add a little milk to Assam teas. But for Darjeeling teas, it is preferable to not add any milk as it takes the
flavor completely out of the tea.
Darjeeling Teas
We recognize that in United States speciality teas market, the Chinese Oolongs reign supreme. However, in the rest of the world, it is the Darjeeling teas that are considered the King of Teas, for their delicate muscatel, fruity flavor. If you haven't had Darjeeling teas before, the teas might seem a bit more pungent and a bit more astringent than the grassy taste associated with the Chinese Oolongs.Clearly, learning to appreciate a Darjeeling takes time, just like it takes time to appreciate the subtelities of a good wine. But you can shorten the time it takes to learn to appreciate good Darjeeling teas by following a few simple tips. Here are some tips on brewing Darjeeling teas that might help you get over the initial hurdle:
- Instead of using boiling
water, start with steaming water (which is at a slightly lower
temperature than the boiling water)
- Steep the tea for no more than 3-4 minutes the first time around
- If the tea is too weak for your taste increase the steeping time by another minute or so, until the tea becomes too astringent for your taste
- If the tea is already too astringent, add a small measure of honey or sugar to the tea and next time steep it for a minute less.
These days, two of my favorite Darjeelings are, The Namring Upper (First Flush with just a gorgeous aroma unlike any you will experience), and the Highlands First Flush, which is slightly sweeter than the Namring FF both of which are available in our webstore.
Know Thy Geography
Although we tend to use the term "Indian Teas" quite generically, Indian teas come from regions quite widely separated, and consequently cannot be lumped together. There are four major tea producing regions in India:- Darjeeling, at the base of Himalayas - neatly
ensconced between Nepal and Bhutan, Darjeeling teas are famous for
their Muscatel flavor
- Assam: Further east of Darjeeling, the Assam teas are famous for their malty flavor
- Kangra Valley: The Kangra teas from Himachal
Pradesh, where Dalai Lama resides, and,
- The Nilgiris: Nilgiri teas from the Blue Mountains in South India.
Grading of Indian teas
There is a unique system to grading Indian Teas. This system - a relic from the days when British controlled the tea trade from India, although not very intuitive, is a helpful way to differentiate between high quality high grade teas and inferior teas. You can learn about Indian teas by going hereTo subscribe: click here
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Copyright: 2004, Jaya Teas, LLC
P. O. Box 6428
Lawrenceville, NJ 08648
http://www.jayateas.com
Order line: 1-877-JAYA-TEA